For New Years Eve there was a big show at Taipei 101 and over 400,000 people came to the Hsin-Yi area around 101 to watch concerts and see a spectacular fireworks show which lasted 128 seconds and involved fireworks being launched from every tier of Taipei 101. In this picture you can see that the New Years show was sponsored by Sony (who also happen to be one of the companies I teach at) and in trade they got to advertise their new product Bravia, on Taipei 101's four sides. Of course, nobody I know has idea idea what Bravia is, so I'm just assuming it's a new product. Maybe I should ask my students. 
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